Pivoting from Weddings to Corporate Events
Photography – Lumos Creative
Wanting to broaden your horizons into the corporate world of rentals?
Corporate events are a great way to create more margin in your revenue and expand your inventory into more creative custom pieces. Contrary to popular belief, transiting into the corporate spaces is easier than you may think, and we’re here to help dive in a little deeper with you.
I’m sure most of your diction is catered sweetly towards your couples, right? We use “love languages” and try to evoke an emotional connection when talking to wedding clients to build trusting relationships, since this is the most important day of their lives, right? Well, time to drop this. This doesn’t mean you can’t build relationships with your corporate clients, because we want to ensure they come back to you next time they hold an event. But our language should change, they want to talk about curation and ideas and logistics, not necessarily their altar backdrop.
Conversations about payments should be had ahead of time with your corporate clients, as different companies may expect options for payment plans and due dates. It’s imperative to be detailed and include forms for them to set boundaries early to clarify to both parties your payment due dates.
Like your wedding clients, there are specific pieces that rental companies absolutely love at their events – think versatility. They are looking for pieces that can be modified to fit their brand, logo, and colors. Acrylics and vinyl, such as pedestals or signs, are perfect for company customization to showcase around their event. Plus, these pieces specially customized per event and used time and time again from company to company.
The realm of corporate events may seem like conquering a whole new world – but you will thank yourself later for making the shift. Expanding your horizons into new territory will grow not only to help to grow your portfolio but aid in feeling confident when speaking with corporate clients, ensuring you can successfully convince them of your expertise.
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